Firefect wanted a bespoke landing page for their demonstration road show event starting in April in order to engage potential clients.
The Firefect Confined Space Road Show will see training and equipment specialists from Firefect (part of the Elbon Group of Companies) travelling across regional New South Wales.
Their goal is to reaffirm existing relationships with clients, with the aim of driving new sales through equipment upgrades, and also leave available time to pitch new clients the experience offered by Firefect in the supply of safety equipment and training.
Creating the landing page was one aspect of a multi-pronged approach to generating awareness of the event and provide a level of detail in what will particular equipment will be available for demonstration.
Also included as part of the project was a one-page A4 flyer to be used by Firefect sales staff in both hard and soft copy form when talking to existing and potential clients ahead of the event.
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