Most recently, Matthew has been working at the Elbon Group of Companies where he’s heading up their newly-formed digital marketing department. His role involves completely rebuilding the organisation’s three websites, developing a digital marketing strategy and improving their social media output and engagement.
The unique challenge of this project is writing copy that is engaging for a visitor to the website, maximising the amount of time they spend on the site discovering the company’s offerings, while working closely with the compliance officer to ensure rules surrounding what can be said in relation to a Registered Training Organisation are followed accurately.
Matthew’s first redeveloped website – for Elbon’s Firefect brand – went live just prior to Christmas 2020, with new websites for Height Safety Engineers and Australian Safety Systems to follow in 2020.
Website copy for Height Safety Engineers’ training department has also been written and added into the existing website. Again, this required consultation with the training department and RTO compliance officer as part of its development.