Matthew is a Sydney-based digital marketing manager, web development and web content specialist. He is also an experienced copywriter, former journalist and occasional photographer.
Matthew started work as a draftsman, where we spent many years working alongside civil engineers and town planners drawing new housing estates. It was akin to playing Sim City, except for real and you can’t just send in the aliens if you want to start again.
In 2014 he completed a Bachelor of Communication (Journalism) at the University of Newcastle. In September of that year he started working at CarsGuide.
Matthew’s work has also appeared in The Redline, and he’s been involved in projects for the Royal Botanic Garden at their Mount Annan, Blue Mountains and Sydney gardens.
Recently, he has been working with Height Safety Engineers drawing up and implementing a comprehensive marketing and content strategy.
Matthew lives in a shed with his partner, Erin, and four-year old daughter, Abigail. He can only imagine what spare time looks like.
New website, built in WordPress, built for this growing safety business. Matthew needed to balance the visibility of the four main business offerings, and comply with relevant RTO requirements and integrate online booking platform.
Matthew completed a migration of the Australian Botanic Garden’s website content from an old version of the Kentico-based website to a newer one, including reformatting pages to new style and creation of new content.
A second content migration to update website to new style and version of the Kentico CMS. Matthew wrote new content with a focus on improving the site’s SEO and built a comprehensive photographic library of the Garden’s facilities and lawns.
Matthew built a micro-site and event pages for the Royal Botanic Garden Sydney New Years’ Eve 2019 events. Creation of new event promotion copy and expression of interest forms to collect data ahead of on-sale date.
As a reformed journalist, Matthew’s has a taste for the written word. As a reformed technical draftsman, he also is used to dealing with highly technical information. In combining the two, Matthew can translate complex or jargon-laden text into engaging and informative copy. Below you can find some examples of things he has written over the last few years.
Matthew was at CarsGuide from 2014 to 2017. In that time he wrote a bunch of news pieces, many of which involved trying to decipher 27 different types of Ford Ranger into something comprehensible. He also wrote fun things.
You can see everything he wrote for CarsGuide here.
The Redline has gone through a few different guises over the years, and Matthew has contributed to all of them. Most recently, he offered hot takes on concepts cars and undertook a road trip review of a Land Rover Discovery Sport.
Starting in 2019, Matthew began working at Height Safety Engineers. Primarily, his role was to develop and implement marketing activities for the company. As part of that, he started writing blog posts. He has written about the use of fall protection systems, explained the various Australian Standards involved in height safety and detailed how you can safely use a portable ladder.
Thought Crimes is Matthew’s personal blog. It is not updated all that often, but there you will find things like power-ranking hamburgers.